Bianca started her career in book publishing at Murdoch Books and spent several years spanning various roles including Inventory Management. In her role as General Manager at NielsenIQ BookData Australia she leads the Australian business including its BookScan, Research and Metadata services. In recent years she completed several long running projects including establishing NielsenIQ BookScan’s first Australian & New Zealand e book sales measurement service and undertaking several consumer surveys around book buying and listening behaviour.
Bianca Whiteley
